What Are Creative Communications? A Leader’s Guide to Standing Out with Clarity and Impact

By: Stephanie Bickel

Teams don’t remember your standard updates. They remember how you made them feel.

If you want to shift the tone at the top, or reshape your team culture, you need more than new words or a better slide deck. You need a Creative Communication, or better yet, a series of Creative Communications: peak experiences that signal change, create momentum, and leave people saying, “We’re moving forward. Things are getting better.”

We see this in the most effective executive moments. The leader doesn’t just inform. They wake people up. They reconnect everyone to purpose, progress, and even joy.

This is where Creative Communications make all the difference.

They’re not about being flashy. They’re about being remembered, because you did something unexpected, thoughtful, and emotionally resonant.

Why Creative Communications Are a Leadership Essential

Most people think creativity in leadership communication is about using the right story or inserting humor. But that’s only part of it. The true value comes from designing an experience that no one saw coming, one that feels like a turning point.

It might be a surprising video at a town hall.

An awards ceremony that reinforces new values.

A virtual session with personal storytelling and breakout rooms that spark fresh connection.

Or a simple moment where you say, “This isn’t working. Let’s fix it, together.”

Examples of Creative Communications That Made an Impact

Listening Tour

One leader we worked with hosted a listening tour, walls covered in sticky notes and analysis from the past year. The team walked through the room like an exhibit, taking in what had been accomplished and what was still broken. That single moment, seeing the work and reflecting together was the catalyst for a new strategic direction.

Bring in a DJ

Another leader booked a conference room, brought in a DJ, and had every team member pick a personal anthem. They walked on stage to their song and shared why it mattered to them. By lunch, they had laughed and cried together, and by the end of the day, they had built the kind of trust that usually takes years.

Creative Communications Are the Future of Executive Presence

These are peak communication moments. And they work.

They create a sense of shared identity.

They interrupt the status quo.

They make progress feel personal and visible again.

In a time when so many teams feel disconnected, Creative Communications are a leadership tool that helps people fall in love with the work again.

It shows that you're not just delivering messages, you're designing experiences that shape how people think, feel, and act.

Even Imperfect Creative Communications Stick with People

And here’s the real secret: even when they don’t go perfectly, they still work. A car manufacturer once asked us to lead a training that included unexpected vocal exercises.

The team resisted it, but months later, they still talked about it.

They laughed. They remembered. They grew closer.

That’s the power of creativity in leadership. It’s not about being perfect. It’s about being bold enough to break the old patterns.

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