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She spent forty minutes sharing everything she knew. Afterward, her Chief of Staff pulled her aside: "They're not sure what you need them to do." She had the data. The context. The insight. What she was missing was the one structural shift that turns expertise into influence. This week on the Speak by Design blog, we break down exactly how to communicate industry insight as a CEO so your voice becomes the one people actually want to hear.

As a mid-level executive leading major client projects, you’re often joined by more senior colleagues. And despite owning the strategy and execution, it’s easy to feel overshadowed by their titles. How do you shift your mindset and your presence to become a trusted advisor?