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Every team develops a tone over time. It’s shaped by what gets celebrated, how meetings feel, and how people respond when things go wrong. That tone is culture. And communication is what shapes it. Every single day. You need Creative Communications.

Most teams aren’t struggling because they lack information. They’re struggling because they’re uninspired by how it’s communicated. In 2025, the best leaders won’t just be clear. They’ll be compelling. Here are 7 Creative Communications techniques you can start using right away to lead with greater impact.

By: Stephanie Bickel Executive presence used to mean polish. Today, it means connection. People want leaders who feel clear, grounded, and emotionally in sync with the room, whether that room is a boardroom, Zoom window, or town hall stage. But here’s the problem: presence doesn’t always scale. When your calendar fills, your team grows, or your communication becomes more public, it’s harder to maintain that sense of connection. That’s where Creative Communications come in. Th