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Communication Coaching: Great Podcasts Require Marketing and Communication Expertise

Updated: Apr 11

There is much more that goes into a great podcast than your time on air. A great podcast involves defining your audience, choosing a compelling topic, and planning. Design your podcast in a way that leaves a lasting impression on your audience. You'll know you've hit the mark when your listeners repeat what you've said and share what they've learned with others.

by Stephanie Bickel

Communication Coaching

Here are some communication coaching tips for making a great podcast:

1. Define your audience

Determine who your target audience is and what they are interested in. This will help you choose a topic and format that will be relevant and engaging for your listeners.

2. Choose a compelling topic

Choose a topic that is interesting, informative, and relevant to your audience. Consider what sets your podcast apart from others in your niche and how you can offer unique insights or perspectives.

3. Plan your content

Plan out the content of your podcast in advance, including the topic, guests, and format. Consider using an outline or script to help you stay on track.

4. Find the right equipment

Invest in good quality equipment such as a microphone, headphones, and recording software to ensure that your podcast has good sound quality.

5. Edit and produce your podcast

Edit and produce your podcast to ensure that it is well-structured, flows smoothly, and sounds professional.

6. Promote your podcast

Promote your podcast through social media, your website, and other channels to help build an audience.

7. Engage with your audience

Engage with your listeners through social media, email, and other channels to build a community around your podcast.


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